Social Media chiefs can’t “show me the money”
Social media is great! There are effective uses for humanitarian causes, maintaining friend connections, and yes, even that evil thing called advertising/marketing…but it all isn’t going to mean anything if there is no money to back these platforms that are so heavily engaged in the social media realm.
Maybe SM 2.0 will be social media with self-sustaining monetization.
Amplify’d from www.latimes.com
Social media chiefs converge in Davos, finding big profits still elusive despite heavy use
DAVOS, Switzerland (AP) — The leaders of Facebook and other social media sites have long seen some grim writing on their wall. While spectacular popularity has turned them into household names, they haven’t found a way to transform all those friends, fans and followers into profits.
The common theme: developing social networks so they get beyond socializing to drive humanitarian causes — Haiti earthquake relief, for example — or help businesses better communicate with their customers to increase sales.Read more at www.latimes.com
To leave a comment:
3 Recommends
3 Responses